A guide to Midjourney for the modern marketer
Oct 05, 2024


The structure of an image. 

Subject 
Person - animal - character - location - object 

Medium 
Photo - painting - illustration - sculpture - doodle - tapestry 

Environment 
Indoors - outdoors - on the moon - underwater - in the city 

Lighting 
Soft - ambient - overcast - neon - studio lights 

Color
Vibrant - muted - bright - monochromatic - colorful - black and white - pastel 

Mood 
Sedate - calm - raucous - energetic 

Composition 
Portrait - headshot - close up - birds eye view 

The anatomy of a Midjourney prompt

[Point of view + Medium], [Description of subject/setting] [additional qualifiers about subject], [additional qualifiers about medium], [Style references], [Composition references], [additional details about mood, descriptive adjectives, or artistic details] [--ar (aspect ratio)] [parameters that give control over Midjourney*]

*parameters in Midjourney require more advanced knowledge.

Let’s breathe some life into this with an example...

Prompt outline.

[Point of view + Medium], [Description of subject/setting] [additional qualifiers about subject], [additional qualifiers about medium], [Style references], [Composition references], [additional details about mood, descriptive adjectives, or artistic details] [--ar (aspect ratio)] [parameters that give control over Midjourney*]

Sample prompt.

A high definition photography + medium shot of a Range rover, in a rugged gorgeous landscape at dawn. It is a windswept american prairie landscape with a brilliant sunrise and waterfall over mountains. Style of car advertising and nature photography for an ad depicting the pleasure of speed, freedom and power. Using the style of speed light lines, long exposure slow shutter special effects + cinematic vibe, epic, gorgeous nature photography at dawn --ar 7:5 --stylize 250.

Want to learn how to prompt like a master in Midjourney?

Master the 5 techniques.

1. Make it eye candy
2. Striking composition
3. Subject matter
4. Think about emotional responses 5. Descriptive narrative details 

PROMPT TIP 1

Eye candy.

CONFLATE THE DESCRIPTION OF YOUR SUBJECT AND THE SUBJECT IN THE BEGINNING OF THE PROMPT.

PROMPT:

DEPICTING SPEED AND ENERGY IN A RANGE ROVER

::1 USING THE STYLE OF CHROMATOGRAPHY AND LIGHT ART + SUPERIMPOSING A LAYER OF A RACING FIRE SHOWING THE HEART OF THE VEHICLE AS BEING FIERCE AND RUGGED, GORGEOUS TRICK PHOTOGRAPHY ::1 --AR 3:2

PROMPT TIP 2

Striking composition.

REFERENCE PHOTOGRAPHY STYLES TO EASILY UNLOCK AMAZING COMPOSITIONAL STYLING.

PROMPT:
A GLOWING HOLOGRAPHIC JAGUAR IS RACING WITHIN A JAGUAR SUV, IN A WIDE
EDITORIAL STYLE RUGGED GORGEOUS LANDSCAPE. THE SCENE IS A CAR ADVERTISING STYLE AD DEPICTING SPEED AND POWER. USING THE STYLE OF LIGHT LINES, LINES OF LIGHT CHROMATOGRAPHY, CINEMATIC VIBE, EPIC, GORGEOUS AND FIERCE, NATURE PHOTOGRAPHY AT DAWN. EPIC. GLOW. GLOW. GLOWING EFFECTS. PUMA_RANGE ROVER --AR 16:9 --STYLE RAW -- STYLIZE 250.

PROMPT TIP 3

Creative subject matter.

GET CREATIVE IN YOUR SUBJECT IDEAS TO MAKE YOUR VISUALS POP.

PROMPT:
A GLOWING HOLOGRAPHIC SPEEDING RANGE ROVER IN A WIDE EDITORIAL STYLE RUGGED GORGEOUS LANDSCAPE. THE SCENE IS A CAR ADVERTISING STYLE AD DEPICTING SPEED AND POWER. USING THE STYLE OF LIGHT LINES, LINES OF LIGHT CHROMATOGRAPHY, CINEMATIC VIBE, EPIC, GORGEOUS AND FIERCE, NATURE PHOTOGRAPHY AT DAWN. EPIC. GLOW. GLOW. FLOWY GLOWING EFFECTS. --CHAOS 4 --AR 19:10 --STYLE RAW --STYLIZE 150.

PROMPT TIP 4

Emotional Resonance.

USE LANGUAGE AND IDEAS THAT ARE EVOCATIVE OF YOUR TARGET EMOTIONAL TRIGGERS.

PROMPT:
A GLOWING HOLOGRAPHIC
SPEEDING RANGE ROVER IN A WIDE EDITORIAL STYLE RUGGED GORGEOUS LANDSCAPE. THE SCENE IS A CAR ADVERTISING STYLE AD DEPICTING SPEED AND POWER. USING THE STYLE OF LIGHT LINES, LINES OF LIGHT CHROMATOGRAPHY, CINEMATIC VIBE, EPIC, GORGEOUS AND FIERCE, NATURE PHOTOGRAPHY AT DAWN. EPIC. GLOW. GLOW. FLOWY GLOWING EFFECTS. --CHAOS 4 --AR 19:10 --STYLE RAW --STYLIZE 150.

PROMPT TIP 5

Descriptive narrative.

USE VERY DESCRIPTIVE DETAILS TO GUIDE THE MACHINE TO EXECUTE A RICH VISUAL THAT POPS.

PROMPT:
A RANGE ROVER IN A WIDE EDITORIAL STYLE RUGGED GORGEOUS LANDSCAPE AT DAWN.
IT IS A WINDSWEPT WINTRY LANDSCAPE WITH A BRILLIANT SUNRISE IN PINKS AND PURPLES. THE SCENE IS A CAR ADVERTISING STYLE AD DEPICTING SPEED AND POWER. USING THE STYLE OF SMOKEY EFFECTS, LIGHT LINES, CHROMATOGRAPHY, AND HOLOGRAPHIC ELEMENTS OF SPECIAL EFFECTS, CINEMATIC VIBE, EPIC, GORGEOUS AND FIERCE, NATURE PHOTOGRAPHY AT DAWN --AR 83:57 -- STYLIZE 250.

Basic prompt logic. 


A prompt is a short text phrase that the Midjourney Bot interprets to produce an image. The Midjourney Bot breaks down the words and phrases in a prompt into smaller pieces, called tokens, that are compared to its training data and then used to generate an image. A well-crafted prompt can help make unique and exciting images. 

Basic prompts: A basic prompt can be as simple as a single word, phrase, or emoji.

Advanced prompts: More advanced prompts can include one or more image URLs, multiple text phrases, and one or more parameters.

prompting tip: The Midjourney Bot works best with simple, short phrases that describe what you want to see. Avoid long lists of requests and instructions. Instead of: Show me a picture of lots of blooming California poppies, make them bright, vibrant orange, and draw them in an illustrated style with colored pencils Try: Bright orange California poppies drawn with colored pencils.

image prompts: Image URLs can be added to a prompt to influence the style and content of the finished result. Image URLs always go at the front of a prompt.

Text prompt: The text description of what image you want to generate.

Parameters: Parameters change how an image generates. Parameters can change aspect ratios, models, upscalers, and lots more.

Midjourney image editing

Many people know Midjourney as an AI tool for generating images. However, did you know that it can also be used for editing images? With the "edit" button in Midjourney, you can easily modify an image. This feature is particularly useful for creative and marketing teams looking to edit visuals quickly and efficiently! 🎨🚀