Lisa, Digital Marketing Manager at VerrekijkerGigant, faced a significant marketing challenge. With an extensive inventory of binoculars and outdoor optics comprising thousands of products, managing effective Google Ads campaigns became increasingly complex.

Frequent updates in stock, varying product performance, and dynamic pricing made it difficult to maintain campaign efficiency. Despite consistent advertising spend, the return on ad spend (ROAS) had plateaued, threatening the optimal use of marketing budgets.

Turning to ShopAgency, a trusted performance marketing agency specializing in Google Ads optimization, VerrekijkerGigant sought a strategic solution. ShopAgency implemented Channable to introduce dynamic product segmentation, categorizing the extensive catalog clearly and effectively:

• "BESTSELLER": Top-performing binoculars receiving increased ad investment.

• "NO PERFORMANCE": Products lacking historical data, temporarily excluded from campaigns to prevent inefficient spending.

• "ZOMBIE": Binoculars previously underperforming, now assigned dedicated campaigns to boost visibility.

• Remaining items grouped into broader campaigns, ensuring complete coverage and optimized spend.

This targeted segmentation strategy quickly delivered outstanding results. VerrekijkerGigant experienced a 48.7% year-over-year increase in ROAS without expanding their budget. Remarkably, the BESTSELLER products alone achieved a 912% ROAS, underscoring the effectiveness of precision-targeted ads.

With ShopAgency structured approach and Channable’s dynamic segmentation capabilities, VerrekijkerGigant now operates a highly scalable and efficient marketing model, adaptable across diverse product ranges, multiple markets, and languages, positioning them for sustained growth and continued market leadership.